Comment on ST Forum Letter
11 Aug 2012
So Long As “Sport Contractors” are used extensively, Lion City can forget about building true national value and real pride.
Use of Sport Contractors is a marketing technique – Branding. It is purely a commercial act (strategy), and hence not equal to national value at all. Many are confused with this.
Khoo Swee Chiow is definitely a positive example, but the same cannot be said for some sports in which mainly “hires” foreign sport contractors brought in to get medals… And medal does not equal to national value based on such contractor strategy. Just look at why the Malaysian badminton player Lee Chong Wei is being honoured as national hero.