News report comments (Lion City)
By: Roadside Observer
The above printed (& web) advertising campaign by the state’s national council on problem gambling only portrayed advertising creativity but still fell short on “message sent”.
Such creativity truly creates many talking points and web comments, however it still does not hit the right pool of people; i.e. the gamblers.
Such kinds of messages must possess one crucial element to be effective ~ psychological impact!
The council`s ad clearly lacks this element. It is merely a “funny and aimless” advertising gimmick that INVITES talking (or rather, Joking) points.
May be it can be one of the Creative Ad awards 2014… for achieving the element of how funny it is.